Journal RSS



Seed To Salve Herbalist Retreat

Windy Hollow Farm’s Seed to Salve Retreat is an experience in wildcrafting, gardening, medicine making, herb walks and farm fresh meals on the beautiful Mendocino Coast in Point Arena, CA. Over the summer I stayed the weekend in the farmstead cabin, cozy and painted red with a loft and wood burning stove that I shared with my lovely fellow camper. The weekend was transformative to put it lightly. Cell service was next to non-existent, but this actually became one of my favorite parts of the entire trip. While I could have roamed around the property in search of a spotty connection, I instead put my phone on airplane mode to save the battery so I could take endless photos of all the native plants like yarrow, calendula and poppies that I was learning about....

Continue reading



Bell and Trunk — An Update

To say that Bell and Trunk has changed a lot over the years would be an understatement.  When I first bought the shop nearly ten years ago, it was a sweet little whole in the wall that sold flowers and baby clothes.  We catered mostly to locals whose enduring die-hard support helped many struggling small businesses like mine through the 2008 recession. Bell and Trunk sold a lot of hand-tied bouquets and we would do the occasional wedding and small event here and there. I would sell my grandma’s hand-knitted sweaters and blankets at prices she found to be astonishing back in rural Minnesota. The competitors who once had a flower shop across the street non-affectionally referred to us as...

Continue reading



Why Shop Small

While bigger online based floral companies may claim locality and convenience, what they really are doing is taking business away from small floral boutiques: the true locals. Especially in the Bay Area, tech floral start-ups like Farm girl and Bloom that, have the look of your local shop with the convenience of a simple online ordering process. But what you may not know is that in function, they are no different than the big conglomerates the floral industry has been shunning, such at 1800FLOWERS or FTD. In order to handle the masses of orders, every single bouquet that goes out is exactly the same. Let me repeat that, every bouquet is exactly the same. While that might on the surface...

Continue reading



Our Story

Not everyone takes business advice from a 9-year-old but that’s exactly what happened when I decided to buy Bell and Trunk Flowers. In 2008 I was an unemployed journalist looking for a new challenge when my daughter, Elise, and I stopped in front of our neighborhood flower shop and read the “for sale” sign in the window. We pictured the advantages of being in charge of something creative and making it our own, joining the ranks of the blossoming Potrero/Dogpatch merchant community and getting to know our customers through the abundant reasons people buy flowers. Since then we’ve weathered a recession, seen a variety of businesses come and go, watched our neighborhood grow while the rents skyrocket, and made lifelong...

Continue reading